April 1, 2008
My Team M&M'S® and MLB® Team Up to Help Fans Cheer on Their Favorite MLB Team
MY Team M&M'S® Gains License to Create Chocolate Candies Featuring MLB Team Colors and Logos
HACKETTSTOWN, N.J. (April 1, 2008) --- Mars Direct Inc., a division of Mars Snackfood US, announced today a licensing partnership with Major League Baseball PropertiesTM to create the new MY Team M&M'S Brand® Chocolate Candies. MY Team M&M'S® features the team logos of any of the 30 Major League Baseball® Clubs on M&M'S®. MY Team M&M'S® can be purchased online at mymms.com/mlb, giving fans a fun and delicious way to demonstrate their team spirit and show their true team colors.
"MY Team M&M'S® allows baseball fans across the country to make connections with fellow fans and loyalists by showcasing traditional colors and logos of any of the 30 Major League Baseball® teams on their favorite candy," said Jim Cass, vice president and general manager, Mars Direct. "Whether you're gifting a die-hard fan, hosting a baseball-themed party, or simply showing off some team spirit, MY Team M&M'S® are a memorable way to demonstrate team loyalty and have some fun along the way."
Tastes Like Team Spirit
Through a license with MLB Properties, MY Team M&M'S® lets baseball fans choose from any of the 30 MLB team logos and colors to make key occasions more special. Whether it's gifting a lifelong fan on Father's Day, creating an MLB-themed birthday, celebrating a big win or just preparing for the teams' first big series, the MY Team M&M'S® blend will make watching your favorite team's games that much sweeter, win or lose.
Ordering MY Team M&M'S®
MY Team M&M'S® can be ordered online at www.mymms.com/mlb or by calling 888-696-6788 (MY M&M'S). They are available in either 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, or in 10-pound bags priced at $269.99. Or gift your favorite baseball fan with a MY M&M'S® Old Fashioned Candy Dispenser filled with personalized chocolate candies from their favorite team, for $59.99.
About MY M&M'S®:
MY M&M'S® is the personalized brand extension of M&M'S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005. MY M&M'S® are available in 22 different colors. 17 colors can be customized with personal message in a variety of fonts. MY M&M'S® can be ordered online at www.mymms.com (click on the "Business" tab to order MY M&M'S in bulk) or by calling 888-696-6788 (MY M&M'S). Custom printed MY M&M'S® is $11.99 per 7-ounce bag (minimum order: 4 bags). Favors are also available.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit www.mars.com.
About Major League Baseball Properties:
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.